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Wednesday, May 14, 2025

Dubai Launches 'Barwa' Initiative for Senior Citizens and People of Determination

Dubai Launches 'Barwa' Initiative for Senior Citizens and People of Determination

A groundbreaking program by the Dubai Land Department aims to empower vulnerable groups in managing their real estate assets.
DUBAI: Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence of the UAE, launched the 'Barwa' programme, a pioneering initiative designed to support senior citizens and People of Determination through enhanced management of their real estate assets.

The initiative is a collaboration between the Dubai Land Department (DLD) and the Community Development Authority (CDA) under the slogan ‘You are valuable and should always be appreciated'.

The 'Barwa' programme is positioned as the region's first sustainable, socially driven real estate initiative focused on human well-being.

It aims to empower beneficiaries by providing the tools and resources necessary for independent management of their properties, thereby fostering family cohesion and social stability.

The launch event, held at the Dubai Land Department, featured a cooperation agreement signing between the DLD and CDA, executed by Eng.

Marwan Ahmed Bin Ghalita, Director General of the DLD, and Hessa Bint Essa Buhumaid, Director General of the CDA.

The ceremony also included additional agreements with Harbour Real Estate, On Plan Real Estate, Al Ruwad Real Estate, and SBK Real Estate, along with service trustee centres Afnan and Al Tabou, which will offer support specifically to the targeted groups.

Eng.

Marwan Ahmed Bin Ghalita emphasized that the programme aligns with the Dubai Land Department's mission to deliver high-quality real estate services, particularly to segments of society that have significantly contributed to the nation's development.

He underscored that ‘Barwa' is not merely a service initiative but a comprehensive approach designed to protect real estate rights and improve quality of life.

Hessa Bint Essa Buhumaid highlighted the programme as a model of integrated collaboration, affirming the CDA's commitment to ensuring that senior citizens and People of Determination are afforded dignity whilst accessing essential services.

She articulated a vision where social data integrates with real estate services, facilitating tailored solutions for individual needs.

The 'Barwa' programme is structured around several integrated pillars that address the diverse requirements of its beneficiaries.

The initiative includes direct outreach services delivered at beneficiaries’ residences through mobile units to facilitate real estate transactions without necessitating travel.

The personalised support approach assigns dedicated assistants to each participant, ensuring ongoing assistance with their transactions.

Digital services feature prominently with the 'Al Kaitoob' platform, designed for remote property management utilizing accessibility technologies for persons with disabilities.

Real-time support is accessible via the 'Al Mersal' service, which operates through a call centre for immediate assistance.

Additionally, the programme's financial advisory pillar provides specialised teams to offer guidance on investment strategies and sustainable returns.

The 'Real Estate Katateeb' initiative focuses on educational workshops aimed at enhancing beneficiaries’ understanding of property management and investment practices.

A public-private partnership is central to the programme’s effectiveness, illustrated by the 'Al Hasela' initiative, which encompasses comprehensive services like lease management and maintenance delivered by qualified companies at preferential rates.

The infrastructure supporting this initiative includes the 'Registry of Honoured Citizens', which facilitates communication between the DLD and CDA, ensuring an efficient data exchange process that supports the realistic delivery of services.

The Barwa initiative is emblematic of Dubai's commitment to integrating human-centred innovation within its real estate sector, blending social impact with digital advancements to prioritize community welfare.

Through this collaboration, the programme strives to foster an inclusive and cohesive society while reinforcing Dubai's standing as a leader in real estate innovation globally.
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