Emirates and ADNOC Lead UAE's Global Brand Rankings
Emirates brand value reaches $8.365 billion as ADNOC remains UAE's most valuable brand in 2025
The United Arab Emirates (UAE) continues to affirm its global leadership through the impressive performances of its companies in the 'Global 500' list for 2025, an annual report that highlights the world's most valuable and strongest brands.
Emirates airline has maintained its regional and global leadership in brand value within the international aviation sector for 2025. The brand value of the UAE carrier increased by 26.5% to reach $8.365 billion (30.7 billion AED).
ADNOC has retained its position as the most valuable brand in the UAE for the seventh consecutive year.
The brand value of ADNOC increased by 25% from the previous year, reaching $18.9 billion (69.36 billion AED) in 2025. This growth represents an increase of over 300% since 2017, making it the second most valuable brand in the Middle East.
ADNOC's brand strength also rose to 81.9 points according to Brand Finance's rating system, and the company maintained its 'AAA-' rating for the second consecutive year.
Brand Finance, a global leader in brand valuation, reported that Apple remained the most valuable brand in the world for 2025, with a brand value of $574.5 billion USD, significantly ahead of its closest competitor, Microsoft, which reached a brand value of $461.1 billion USD.
The report was presented during a session hosted by the UAE pavilion, as part of activities coinciding with the 55th World Economic Forum Annual Meeting in Davos, Switzerland.
Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology and CEO of ADNOC, remarked that the brand's consistent top ranking is a testament to the visionary leadership guidance and the dedication of its workforce, underscoring the brand's integral role in driving growth and prosperity in the UAE and its positive impact on society.
Brand value, as defined by Brand Finance, refers to the net economic benefit derived from licensing the brand in the open market.
Brand strength is evaluated based on criteria that include marketing activities, shareholder rights, and commercial performance.
Emirates airline has maintained its regional and global leadership in brand value within the international aviation sector for 2025. The brand value of the UAE carrier increased by 26.5% to reach $8.365 billion (30.7 billion AED).
ADNOC has retained its position as the most valuable brand in the UAE for the seventh consecutive year.
The brand value of ADNOC increased by 25% from the previous year, reaching $18.9 billion (69.36 billion AED) in 2025. This growth represents an increase of over 300% since 2017, making it the second most valuable brand in the Middle East.
ADNOC's brand strength also rose to 81.9 points according to Brand Finance's rating system, and the company maintained its 'AAA-' rating for the second consecutive year.
Brand Finance, a global leader in brand valuation, reported that Apple remained the most valuable brand in the world for 2025, with a brand value of $574.5 billion USD, significantly ahead of its closest competitor, Microsoft, which reached a brand value of $461.1 billion USD.
The report was presented during a session hosted by the UAE pavilion, as part of activities coinciding with the 55th World Economic Forum Annual Meeting in Davos, Switzerland.
Dr. Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology and CEO of ADNOC, remarked that the brand's consistent top ranking is a testament to the visionary leadership guidance and the dedication of its workforce, underscoring the brand's integral role in driving growth and prosperity in the UAE and its positive impact on society.
Brand value, as defined by Brand Finance, refers to the net economic benefit derived from licensing the brand in the open market.
Brand strength is evaluated based on criteria that include marketing activities, shareholder rights, and commercial performance.
Translation:
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