IHOP has introduced a limited-edition pancake priced at $100, made with premium Dubai-sourced chocolate and launched as part of a viral marketing strategy targeting TikTok and food influencers.

The Luxe Dubai Chocolate Pancakes are currently available at select locations, including one in California, and come with an offer for early customers to receive a complimentary stack.

The campaign reflects a broader trend of international flavors being incorporated into American diner menus.