The 'Niqaa' initiative by the Tadweer Group engages community efforts to reduce waste and enhance resource reuse.
The 'Niqaa' campaign launched by the Tadweer Group has garnered significant public engagement in Abu Dhabi, Al Ain, and Al Dhafra, emphasizing the importance of reducing waste and reusing resources for a more sustainable future.
This initiative aligns with the 2025 theme 'Year of Community', reflecting a commitment to integrate sustainability into daily life practices.
The 'Niqaa' campaign aims to inspire community members to adopt sustainable habits, particularly during Ramadan, a month marked by reflection and family gatherings.
It encourages individuals to minimize waste generation and to repurpose materials for new uses, thus promoting recycling.
Among the activities organized during the campaign is an invitation to the Sheikh Zayed Festival, offered in collaboration with the Family Foundation.
Additionally, family-friendly events were held at Umm Al Emarat Park in Abu Dhabi, which included interactive workshops and constructive dialogue sessions at the 'Lamma Ala Bhar' festival.
These events provided an opportunity for visitors of all ages to learn about recycling practices through engaging workshops and educational games.
Ramadan traditionally brings a focus on culinary practices, where food waste and single-use plastics often increase.
This context underscores the significance of the campaign, which seeks to enhance environmental responsibility during the holy month.
The interactive workshops encourage attendees to confront waste issues and learn appropriate waste disposal methods.
Activities on stage throughout the campaign were designed to promote the adoption of sustainable practices, specifically the core principles of sustainability: reducing waste, reusing materials, and recycling.
By fostering a culture of conscious consumption, the campaign strives to shape a more sustainable community.
Participation in the 'Niqaa' campaign also provided community members with opportunities to win substantial prizes by following Tadweer Group's social media channels.
The campaign featured weekly competitions, impactful video content, and updates on Tadweer Group's activities during Ramadan.
Participants showcased their recycling skills by turning old beverage cans into artworks or finding new uses for materials.
Moreover, attendees could acquire valuable information and practical tips on sustainability through Tadweer Group's social media platforms, including Instagram, LinkedIn,
Facebook, and X, thus fostering a cleaner and more sustainable future.