Abu Dhabi Municipality, under the Department of Municipalities and Transport, has launched a public awareness campaign to enhance community responsibility towards the conservation of public and recreational facilities, including the emirate's beaches.

The initiative, titled 'Our Home, Our Responsibility – Its Beauty is Our Priority,' aims to promote awareness among beachgoers about the importance of protecting these natural resources and engaging in positive behaviors while enjoying these spaces.

The campaign is focused on encouraging all segments of society to take part in enhancing the aesthetics and sustainability of Abu Dhabi's beaches.

It seeks to activate individual efforts and foster a communal commitment to adhere to regulations governing the use of these recreational areas.

During the campaign, the municipality urged beachgoers to contribute to keeping the beaches clean and preserving the marine environment.

Participants were called on to avoid littering and to improve the overall appearance of Abu Dhabi's beaches, which meet international standards and specifications.

The initiative reflects the municipality's confidence in the community's awareness and willingness to participate actively in protecting public facilities, thereby ensuring the continued high quality of these recreational destinations in service to the public.