Ferrari, the Italian luxury sports car manufacturer, has announced a price increase for certain models in the U.S. market, with adjustments reaching up to 10%.

This decision follows the recent imposition of a 25% tariff on imported automobiles and auto parts by the U.S. government.

All Ferrari vehicles sold in the United States are affected by the new tariffs, as they are manufactured at the company's Maranello facility in Italy.

To protect its profits from U.S. sales, Ferrari opted to raise prices on select models.

The proposed retail price increases will apply to the highly anticipated Purosangue sports utility vehicle (SUV), the flagship Gran Turismo, and the high-performance F80 supercar.

In contrast, the prices for the award-winning Roma and the SF90 models will remain unchanged.

The United States represents a crucial market for Ferrari, as indicated by the company's sales figures.

In the previous year, Ferrari sold 13,752 cars globally, generating revenues of $6.2 billion, of which 3,452 vehicles were sold in the United States, accounting for approximately one-quarter of the company’s total sales.

The company benefits from substantial profit margins on each vehicle sold, allowing it to adapt its pricing strategies.

Ferrari is likely not the only automaker facing the necessity of increasing vehicle prices in the American market.

Prior to the tariff announcement, U.S. President Donald Trump warned automotive manufacturers in Detroit against raising prices of American cars due to the tariffs on imports.

However, pressure from shareholders may lead companies operating in the U.S. to raise their product prices in response to the economic landscape.