Global Immune Support Product Sales Expected to Reach $300 Billion by 2028
A report by Dubai Future Foundation outlines the surge in dietary supplement demand and highlights ongoing challenges in nutrition.
According to a report titled 'Future Opportunities: 50 Global Opportunities 2025' released by the Dubai Future Foundation, there has been a significant increase in the use of dietary supplements over the past two decades, driven particularly by the demand for immune-boosting products, especially during the COVID-19 pandemic.
Between 2018 and 2020, sales of these products surged by 50%, reaching approximately $220 billion, with forecasts projecting that this figure will exceed $300 billion by 2028.
The report highlights that the United States, Europe, and Japan hold the largest shares of the global dietary supplement market.
Meanwhile, emerging markets in the Middle East are experiencing notable sales growth, reflecting an increasing consumer demand for such products.
This trend underscores the necessity for the development of unified regulatory frameworks, as well as enhanced scientific research to ensure the safety and efficacy of these supplements.
Additionally, the report addresses the issue of 'hidden hunger,' which results from deficiencies in essential micronutrients such as vitamins and minerals.
This condition affects approximately 50% of preschool children and two-thirds of women of reproductive age globally, despite adequate caloric intake.
The report emphasizes the importance of food fortification as an effective strategy to mitigate these challenges.
Enhancing food products with necessary nutrients during processing or through the addition of vital substances to agricultural crops has been shown to provide beneficial outcomes.
Furthermore, the vitamins and minerals market is expanding considerably.
The total market value of health and wellness products is estimated to be around $1.8 trillion in 2023, with an annual growth rate ranging between 5% and 10%, focusing on personalized products tailored to individual needs.
The utilization of food fortification technology to meet personal nutritional requirements through smart spray devices is presented as an effective and environmentally friendly solution to address micronutrient deficiencies globally.
These sprays represent an innovative alternative to traditional dietary supplements.
Between 2018 and 2020, sales of these products surged by 50%, reaching approximately $220 billion, with forecasts projecting that this figure will exceed $300 billion by 2028.
The report highlights that the United States, Europe, and Japan hold the largest shares of the global dietary supplement market.
Meanwhile, emerging markets in the Middle East are experiencing notable sales growth, reflecting an increasing consumer demand for such products.
This trend underscores the necessity for the development of unified regulatory frameworks, as well as enhanced scientific research to ensure the safety and efficacy of these supplements.
Additionally, the report addresses the issue of 'hidden hunger,' which results from deficiencies in essential micronutrients such as vitamins and minerals.
This condition affects approximately 50% of preschool children and two-thirds of women of reproductive age globally, despite adequate caloric intake.
The report emphasizes the importance of food fortification as an effective strategy to mitigate these challenges.
Enhancing food products with necessary nutrients during processing or through the addition of vital substances to agricultural crops has been shown to provide beneficial outcomes.
Furthermore, the vitamins and minerals market is expanding considerably.
The total market value of health and wellness products is estimated to be around $1.8 trillion in 2023, with an annual growth rate ranging between 5% and 10%, focusing on personalized products tailored to individual needs.
The utilization of food fortification technology to meet personal nutritional requirements through smart spray devices is presented as an effective and environmentally friendly solution to address micronutrient deficiencies globally.
These sprays represent an innovative alternative to traditional dietary supplements.
Translation:
Translated by AI
