A viral Dubai-made chocolate bar has ignited a global sensation, triggering a surge in demand that is disrupting the pistachio supply chain worldwide.

The sweet treat, popularized through TikTok and other social platforms, has captivated consumers across continents with its luxurious blend of flavors and rich pistachio filling.

As orders skyrocket, suppliers are struggling to keep pace, prompting concerns among exporters and producers of the prized nut.

The unexpected trend underscores the outsized influence of viral content on international food markets and agricultural supply lines.