The Dubai Press Club recently convened a significant discussion session as part of its annual 'Ramadan Influencers Council', showcasing influential figures specialized in social media and technology.

The event featured prominent content creators who have made substantial impacts both locally and internationally.

A key focus of the session was the role of influencers in fostering dialogue on social issues that resonate with the public, thereby enhancing a sense of responsibility among individuals and organizations.

Participants emphasized the need for productive discussions about the portrayal of influencers, highlighting the tendency to associate them primarily with the pursuit of viral trends, at the expense of meaningful engagement.

The discourse pointed out that many content creators in the Arab region prioritize delivering educational and purposeful material.

The necessity of establishing clear metrics and standards to differentiate between positive and negative content was also underscored, as these benchmarks can foster the uplifting of quality content while guiding influencers on the importance of accuracy and reliability in their publications.

The growing relevance of social media has positioned influencers as pivotal figures in shaping societal values and raising awareness about community-oriented issues.

Their positive and notable presence on these platforms enables them to serve as role models for emerging content creators.

Consequently, the distinction between positive and negative influences within society largely hinges on the awareness of content creators regarding their responsibilities and the role they play in fostering societal consciousness.

A sustainable approach to this role contributes to the development and advancement of future generations.